JOHN YORKE, PRESIDENT
416.361.1804 ext. 300
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Toronto, Ontario M5A 4L3
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Ontario Public Health Launches Chlamydia Awareness Campaign
A new campaign from Ontario Public Health is pointing out that it’s not always better to give than to receive. Continue readingRead more
Rain Forty 3 adds to the team
Rain Forty 3 is continuing to feed its growth spurt, having added three new staffers to the Toronto Agency. Continue readingRead more
Muskoka Brewery marks an odd launch
Muskoka Brewery is kicking off this year’s expanded launch of its Legendary Oddity limited-run beer, which features a blend of juniper, citrus and heather tips inspired by the Muskoka winter thaw with a spring and digital campaign by Rain 43, which also handled media. Continue readingRead more
Partner, Chief Creative Officer
With more than 20 years experience as a creative leader, John Farquhar has a knack for finding big ideas that transform brands from middle of the pack to industry leaders. John is the former President of Young and Rubicam Canada and one of the most awarded advertising creative professionals in the country. He has won a Silver Lion at Cannes Advertising Festival and Golds in the Clio Awards, International Broadcast Awards, Marketing Awards and many others.
Partner, Chief strategy Officer
Kevin Pfuhl inspires big ideas by delivering sound strategy. His more than 18 years of experience in strategic development d with notable brands including RBC, Fallsview Casino and Resort, Canadian Tire Financial and Molson. Under his leadership, Kevin’s clients have won Cassies, Cannes Lions, DMA’s, CMA’s, MIXX, BUZZ and Caples awards recognizing integrated campaigns proven to contribute to business success. Prior to his work at Rain 43, Kevin held a number of strategic leadership positions. As Senior Vice President and Managing Director at BBDO Toronto, he successfully managed a team while fostering client relations.
John Yorke co-founded Rain43 in 2010 with a belief that the accelerating world of marketing needed a new agency model: A smart agency for a smart world. A globally recognized expert on media and marketing, John shares his insights as host of Money and Marketing on BNN. John helped launch Microsoft’s MSN in Canada and worked on developing the first broadband network in Canada for MTV and CTV. In his spare time, John was trying to bring a seventh NHL franchise to Canada, supported by the creation of the largest social media movement in Canada: Make it Seven.
Does #smallenfreuden make the grade?
Visa’s marketing campaign #smallenfreuden is being widely promoted on billboards and extensively during the NHL playoffs in TV commercials. Watch this video
Our New Digs.
Here’s some pics of our new space. It was created, designed and built in the incredible short schedule of 3 months by the almost psychotically driven Cindy Stiller. We built it to be completely open and highly collaborative all built
Tim Hortons in U.S. – A Tortoise in a Hare’s Market
Tim Hortons is failing to gain traction in the U.S. market Watch this video
How to Rebuild Joe Fresh’s Image
Loblaws looking to rebuild customer confidence after Bangladesh Factory collapse. Watch this video
Viral Goes Viral
Evian’s “Baby & Me” commercial goes viral with over 32 million views in just 6 days. Watch this video