Rain 43

Money & Marketing: RIM hires new CMO Frank Boulben

John Yorke — Fri, 11 May 2012 14:36:31 +0000

Money & Marketing: Beer Ad Wars

John Yorke — Fri, 04 May 2012 23:10:11 +0000

If you stand for nothing you’ll fall for anything.

John Farquhar — Tue, 01 May 2012 20:25:17 +0000

How much do the people that work in your company know about your company? Really, honestly. I’m not talking about the amount of information, just the basics. I’ve worked for some really big companies and even though I loved my time there, I can unequivocally say I had no idea what the leaders of that company believed in.

Has everyone in your company got the same elevator pitch? Do you have a mantra (if not, create one, even a bad one is better than none)? Everyone wants their company to have a “culture” but is it even possible to have a culture if there is no common belief?
In a word, no.
I am right now putting together the magic 200 words of where we are, right now, today, including what we do and what we stand for.
We have a whack of newbies coming in and it’s time for an update. Most of those 200 words are matter of fact but it also includes a little soul searching. These things are never easy.
But boy, they’re worth it.