Rain43 http://rain43.com Sat, 15 Jun 2013 03:38:17 +0000 en-US hourly 1 Banking on Superman Success http://rain43.com/banking-on-superman-success/ http://rain43.com/banking-on-superman-success/#comments Sat, 15 Jun 2013 03:38:03 +0000 John Yorke http://rain43.com/?p=3251 Screen shot 2013-06-14 at 11.31.47 PM

“Man of Steel” hasn’t even opened in theatres yet, and already its a box office hit with advertisers. Partnerships with Gillette, Mattel, Chrysler and Sears have brought in $170 million.

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]]> http://rain43.com/banking-on-superman-success/feed/ 0 The Marketing Evolution of the Doughnut http://rain43.com/the-marketing-evolution-of-the-doughnut/ http://rain43.com/the-marketing-evolution-of-the-doughnut/#comments Fri, 07 Jun 2013 06:38:40 +0000 John Yorke http://rain43.com/?p=3238 Screen shot 2013-06-08 at 2.42.41 AM

It’s National Doughnut Day in the U.S. we look at how marketing of the sweet treat has evolved over the decades and discuss what keeps the multi-billion dollar industry fresh through the years.

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]]> http://rain43.com/the-marketing-evolution-of-the-doughnut/feed/ 0 Air Canada’s Ad Agency Hunt http://rain43.com/air-canadas-ad-agency-hunt/ http://rain43.com/air-canadas-ad-agency-hunt/#comments Fri, 31 May 2013 15:25:07 +0000 John Yorke http://rain43.com/?p=3221 Screen shot 2013-06-02 at 11.36.32 AM

After logo changes and partnerships with celebrities such as Celine Dion over the years, Air Canada is looking for a new advertising agency.

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]]> http://rain43.com/air-canadas-ad-agency-hunt/feed/ 0 Netflix Revives Arrested Development http://rain43.com/netflix-revives-arrested-development/ http://rain43.com/netflix-revives-arrested-development/#comments Fri, 24 May 2013 17:39:21 +0000 John Yorke http://rain43.com/?p=3184 Screen shot 2013-05-25 at 1.43.16 PM

The return of Emmy-Award winning series, Arrested Development, courtesy of Netflix. The stock has been on a tear, as the concept of watching TV shows through Netflix instead of traditional broadcasters has taken off with subscribers.

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]]> http://rain43.com/netflix-revives-arrested-development/feed/ 0 Does #smallenfreuden make the grade? http://rain43.com/does-smallenfreuden-make-the-grade/ http://rain43.com/does-smallenfreuden-make-the-grade/#comments Fri, 17 May 2013 03:54:31 +0000 John Yorke http://rain43.com/?p=3165 Screen shot 2013-05-18 at 12.37.30 AM

Visa’s marketing campaign #smallenfreuden is being widely promoted on billboards and extensively during the NHL playoffs in TV commercials.

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]]> http://rain43.com/does-smallenfreuden-make-the-grade/feed/ 0 Tim Hortons in U.S. – A Tortoise in a Hare’s Market http://rain43.com/tim-hortons-in-u-s-a-tortoise-in-a-hares-market/ http://rain43.com/tim-hortons-in-u-s-a-tortoise-in-a-hares-market/#comments Fri, 10 May 2013 20:24:15 +0000 John Yorke http://rain43.com/?p=3155 Screen shot 2013-05-10 at 3.55.56 PMTim Hortons is failing to gain traction in the U.S. market

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]]> http://rain43.com/tim-hortons-in-u-s-a-tortoise-in-a-hares-market/feed/ 0 How to Rebuild Joe Fresh’s Image http://rain43.com/how-to-rebuild-joe-freshs-image/ http://rain43.com/how-to-rebuild-joe-freshs-image/#comments Fri, 03 May 2013 16:24:32 +0000 John Yorke http://rain43.com/?p=3147 Screen shot 2013-05-03 at 5.13.23 PM

Loblaws looking to rebuild customer confidence after Bangladesh Factory collapse.

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]]> http://rain43.com/how-to-rebuild-joe-freshs-image/feed/ 0 Viral Goes Viral http://rain43.com/viral-goes-viral/ http://rain43.com/viral-goes-viral/#comments Fri, 26 Apr 2013 21:11:36 +0000 John Yorke http://rain43.com/?p=2963 Screen shot 2013-04-26 at 5.09.28 PM

Evian’s “Baby & Me” commercial goes viral with over 32 million views in just 6 days.

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]]> http://rain43.com/viral-goes-viral/feed/ 0 Our New Digs. http://rain43.com/our-new-digs/ http://rain43.com/our-new-digs/#comments Fri, 19 Apr 2013 20:31:14 +0000 John Farquhar http://rain43.com/?p=2938 Read More]]> IMG_1206
Here’s some pics of our new space. It was created, designed and built in the incredible short schedule of 3 months by the almost psychotically driven Cindy Stiller. We built it to be completely open and highly collaborative all built around our central Kitchen cafe hub.  We’re loving it. Hope you do too.
Check them out on facebook.

]]> http://rain43.com/our-new-digs/feed/ 0 Money & Marketing: Dove’s “Real Beauty” Campaign Goes Viral http://rain43.com/money-marketing-doves-real-beauty-campaign-goes-viral/ http://rain43.com/money-marketing-doves-real-beauty-campaign-goes-viral/#comments Fri, 19 Apr 2013 19:58:12 +0000 John Yorke http://rain43.com/?p=2645 Screen shot 2013-04-19 at 3.54.04 PM

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