Ontario Toyota Dealers:


We positioned Ontario Toyota Dealers as the place to get “Real Value”

One of Toyota’s greatest selling features is its value. When you buy a Toyota, for a reasonable price, you know it is going to last. But what else factors into value? We know our customers are looking for cars that not only last a long time and are affordable, but that look good and perform well. They want cars that have all the features they are looking for as standard – blind-spot monitors, rear-view cameras, and cruise control. And they want to buy them from a dealer who helps them find, not pushes them into, their new vehicle.

In our TV campaign, we wanted to celebrate the moment our customers got exactly what they were looking for – the moment they bought their brand-new Toyota from their Ontario Toyota Dealer.