Save on Energy:
SMALL CHANGES LEAD TO BIG THINGS
We shifted consumer perceptions around the value of energy efficiency.
Save on Energy is North America’s largest conservation platform, created to help facilitate Ontario’s provincial energy-conservation goals. And conservation is the least expensive and least environmentally damaging way to help Ontario meet its energy demands. But recently, many Ontarians started to question the value of energy conservation. Participation in energy-saving activities in homes and businesses was on the decline.
To curb this decline, we helped Save on Energy forge a new brand identity, create a new narrative around the more unexpected benefits of energy efficiency, and re-inspire Ontarians to take part.