Challenging Canadians to reconsider what foods are actually healthy for our bodies and planet.
Entomo Farms, North America’s largest organic cricket farm, has been a leader in the harvesting of crickets as an alternative and sustainable protein source. To date, Entomo has largely worked as a B2B operation, serving as the supplier for labels such as President’s Choice. However, as public curiosity about bug-based foods is growing, Entomo’s leadership team wanted to take on the challenge of bringing crickets into the mainstream with their own B2C line of products.
What would it take to get Canadians past the “ick” factor, and actually give cricket products a try?
Rain was tasked with developing the concept for this daring new B2C brand. We set out determining what it would take to get Canadians past the “ick” factor, and actually give cricket products a try. Our research showed that interest in trying insect ingredients increased significantly when made available within a familiar food item. This insight led us to the idea of developing a snack brand, featuring familiar and delicious family favourites such as chips, puffs, and cookies. These products would be made with natural ingredients, and infused with organic cricket powder for additional protein and additional health benefits such as B12.
We named the brand “Actually Foods” as a reflection of our ethos to cut through the clutter of better-for-you products, and bring Canadians snacks that are actually healthy, actually delicious, and actually sustainable. We embraced the wonderfully weird nature of the product in our approach to package design. Artistic shapes layered with mathematical patterns are inspired by the brand’s unexpected offerings, producing a fresh, unique package that stands out on shelves. We developed all packaging design for the initial skew - a line of snack puffs - as well as a dynamic website. Actually Foods is available online now and will hit shelves later this year. We challenge you to give these surprisingly tasty snacks a try.