We showed the human side of Toyota Parts and Service professionals.

Toyota owners are a practical, rational bunch. In fact, dependability is at the top of their list of reasons for buying a Toyota. And to ensure that reliability, their car needs to be serviced on time and with the right tools and expertise. The Ontario Toyota Dealers wanted to remind their customers that Toyota service techs are also passionate too, about servicing their Toyota.

We developed six TV spots that showcased the unique relationship between Toyota owners, their cars and the people who service them. After all, it makes good sense to bring your vehicle to the people who know your Toyota best. Each of these spots featured a real Toyota customer, their vehicle and their unique experience.