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Passion projects for tool lovers who want to start building.

CRAFTSMAN is the brand for those who take pride in what they build. The CRAFTSMAN V20* line of tools are powerful, compact, and all run on a single 20-volt battery system. With a team of influencers and a social media content strategy, we’ve positioned the CRAFTSMAN V20* line as the perfect tools for every passion project.

The Craftsman logo

Our influencer campaign engages tool lovers with inspiring passion projects, plus the plans they need to build them.

To promote CRAFTSMAN’s V20* line of tools, we work with social media influencers to create free project plans each month. We promote the plans with paid and organic social content, including video, to engage our audience and drive them to download the plans.

With projects ranging from a decorative welcome sign to a huge backyard skating rink, our collection of Passion Projects offers inspiration for every kind of tool lover. We supplement the ongoing influencer content with other engaging social posts that reflect the brand’s friendly, prideful tone. The CRAFTSMAN Canada social pages are growing rapidly, with increased engagement thanks to our content creation efforts.